 How Canon Got Its Flash Back: The Innovative Turnaround Tactics of Fujio Mitarai
ISBN: 978-0-470-82123-7
Hardcover
280 pages
May 2004
US $29.95
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Prologue: "Well, It's Finally Come to This".
Chapter 1. Prelude to a Reformation.
Chapter 2. Turning Conventional Wisdom on Its Head: The Production Reformation.
Chapter 3. How Canon Revitalized Development.
Chapter 4. Unchanged at the Core.
Chapter 5. Going Global.
Chapter 6. The Meaning of Canon's Transformations.
Chapter 7. An Interview with the President.
Epilogue.
Index.
