 Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon
ISBN: 978-0-470-82094-0
Hardcover
250 pages
December 2003
US $39.95
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Acknowledgement.
Introduction.
Deconstructing Hello Kitty.
The God of Kawaii.
The Cat Comes Alive.
Kitty Goes Abroad.
Kitty Kulture.
Defiling Hello Kitty.
Branding Hello Kitty.
Hello Kitty and the Ideology of Pleasure.
Index.
