Preface by Michael Kimmel.

Acknowledgements.

CHAPTER ONE: WOMENOMICS.

Guarantors of Growth.

The Strategic Side of the Gender Divide.

Opportunity Cost.

Valuing Difference.

Becoming "Gender-Bilingual".

Declining Demographics is not Destiny.

21st Century Forces: Weather, Women, Web.

CHAPTER TWO: MOST OF THE TALENT.

The "Talent Wars" are Here.

Female Brainpower.

Under-used Talent.

The Role of Business Schools.

Tapping into the Pool.

Recruiting: Making Women Welcome.

Retaining: Structural Repairs Needed.

Promoting: Return on Investment.

Building Better Boards.

Legislating Solutions – the Controversial Quota.

CHAPTER THREE: MUCH OF THE MARKET.

Purchasing Power – Beyond Parity.

Female Finances.

Sex and Segmentation.

The Many Faces of Marketing to Women.

Shut-your Eyes.

Marginalise.

Specialise.

Prioritise.

CHAPTER FOUR: BECOMING "BILINGUAL", WHAT COMPANIES CAN DO.

A Fresh Look at Traditional Approaches to Gender.

Equal and Different.

Diversity Dilemmas.

Recognise that "Best" is Biased.

Surprising Sectors.

A New Approach to Gender.

Understand the Starting Point.

Personalise the Conversation.

Manage the Metaphors – The Power of Vocabulary and Vision.

The Building Blocks of Bilingualism.

1. "Getting it": Top Management Commitment.

2. Management Bilingualism: Proactively Managing Difference.

3. Empowering Women: The Knowledge and Networks to Succeed.

4. Banning Bias: Identifying and Eliminating Systemic Bias from Corporate Systems and Processes.

CHAPTER FIVE: SEVEN STEPS TO SUCCESSFUL IMPLEMENTATION.

Key Success Factors

1. Awaken Your Leadership Team.

2. Define the Business Case.

3. Let People Express Resistance.

4. Make it a Business Issue, not a Women’s Issue.

5. Make Changes Before Making Noise.

6. Don’t Mix up the Messages.

7. Give it a Budget, not just Volunteers.

CHAPTER SIX: CULTURE COUNTS, WHAT COUNTRIES CAN DO.

Making Bosses and Babies.

Best and Worst: Surprising Results.

Imperfect Deal in America.

Continents of Contrast.

Public Policy Pull, Private Sector Push.

CHAPTER SEVEN: FIGURING OUT FEMALES.

What Companies Need to Know About Women.

Discomfort with "Politics".

The Conversations that Matter.

Careers are not Straight Lines.

Phase 1: Ambition.

Phase 2: Culture Shock.

Phase 3: Self-affirmation.

The Lure of Entrepreneurship.

Alternative Views of "Power".

Sex, Success and the Media.

Change Agents on their Own Terms.

CHAPTER EIGHT: TOMORROW’S TALENT TRENDS … TODAY, "WOMEN-FRIENDLY" MEANS "PEOPLE-FRIENDLY".

New Models of Work.

Fathers Count Too.

Technology as Enabler.

The Value of "Grey" Brainpower.

Making the Most of the "Me" Generation.

The Future is Already Here.

CHAPTER NINE: CONCLUSION, FROM BETTER BUSINESS TO A BETTER WORLD?

New Voices, New Choices.

New Measures of Success.

A Challenge for Business.

Index.