 The Marketing Director's Role in Business Planning and Corporate Governance
ISBN: 978-0-470-51580-8
Hardcover
312 pages
January 2008
US $55.00
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Gerald Michaluk is the founder and CEO of Marketing Management Services International, one of the worlds leading strategic marketing consultancies and market research providers.
Having worked with a host of leading companies in both good and bad times such as Lucent Technologies, Compaq Computers, Hewlett Packard, Innogy, Scottish Power and over 200 SME’s. Gerald has a depth and breadth of knowledge and has had to deal with some very challenging.
Working often at board level and being an active business angel investing in companies as diverse as Antique Warehouses to Internet firms both nationally and internationally, Gerald has determined why marketing directors excel or fail miserably.
Gerald is a former university lecturer and a highly regarded international speaker and author.
Having worked with a host of leading companies in both good and bad times such as Lucent Technologies, Compaq Computers, Hewlett Packard, Innogy, Scottish Power and over 200 SME’s. Gerald has a depth and breadth of knowledge and has had to deal with some very challenging.
Working often at board level and being an active business angel investing in companies as diverse as Antique Warehouses to Internet firms both nationally and internationally, Gerald has determined why marketing directors excel or fail miserably.
Gerald is a former university lecturer and a highly regarded international speaker and author.
