 Critical Marketing: Issues in Contemporary Marketing
ISBN: 978-0-470-51198-5
Paperback
414 pages
May 2008
US $70.00
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Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.
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