It's a great time to be an independent retailer! Whether you're a novice or seasoned professional, this practical how-to guide shows you how to start and run your business in today's marketplace -- from your original dream and the day-to-day operations to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.

• Get lessons from real-life experience -- the author shares his expertise in retail business (from his mistakes to his triumphs) and reveals what it takes to be successful
• Master all the basics of launching and growing a retail business -- from writing a business plan and finding a great location to hiring and keeping great staff
• Meet and exceed the expectations of today's consumer -- discover how to create positive shopping experiences, provide top-notch customer service, and earn customer loyalty
• Spread the word without going broke -- find out how to differentiate your business, generate word-of-mouth advertising, and plan effective sales and promotions

Bonus CD Includes

• Forms, templates, and samples to simplify your business, from managing employees and inventory to tracking financial performance, creating sales and marketing tools, and adding signage to your store
• See the CD appendix for details and complete system requirements.

Open the book and find:

• The 10 keys to retailing success
• How to design stores that work
• Where and how to buy merchandise
• The best ways to make your business memorable
• Expert tips for building your Web site and selling online
• Advice for handling legal and accounting issues
• In-the-trenches, proven management practices
• A crash course in the art of selling