Mobilizing Generation 2.0 is a practical and immediately useful guide for nonprofits, political campaigns, organizers, and individuals who want to better understand how to use Web 2.0 technologies. In easy-to-understand terms, this accessible book describes how readers can leverage new media—blogs, online social networking, photo- and video-sharing sites, mobile phones, wikis, online maps, and virtual worlds—to recruit, engage, and mobilize young people.

For more information visit:
Jossey-Bass.com
Ben Rigby's Web site
Rock the Vote

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