DAVID PARMENTER is the CEO and Managing Director of Waymark Solutions (www.waymark.co.nz). For the last ten years, he has specialized in assisting organizations to measure, report, and improve their performance.He has an in-depth understanding of "winning KPIs" and how an organization can implement a balanced scorecard in sixteen weeks. Parmenter has worked with many corporate service functions in Europe and New Zealand to adopt and implement better practices. He is an international presenter and authority on a wide range of topics including quarterly rolling planning—replacing the annual planning process. He has also worked as a senior consultant for Ernst & Young in both London and Wellington, where he was involved in performing operational reviews and feasibility studies. He has also worked for BP Oil New Zealand Ltd, Arthur Andersen, and Price Waterhouse.David is a member of the New Zealand and English Institute of Chartered Accountants. He is a regular writer for professional and business journals.