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Introductory Marketing (16)

Looking for the right Wiley title for your course? View Wiley Marketing titles for Higher Education.
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Wiley Titles in Introductory Marketing

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Changing the Channel: 12 Easy Ways to Make Millions for Your Business
by Michael Masterson, MaryEllen Tribby
October 2008, Hardcover
US $24.95 Add to Cart
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Introducing Marketing Research
by Paul Baines, Bal Chansarkar
June 2002, Paperback
US $60.00 Add to Cart
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Marketing Express, 2nd edition
by John L. Mariotti
June 2006, Paperback, Capstone
US $19.95 Add to Cart
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Marketing for Engineers, Scientists and Technologists
by Tony Curtis
May 2008, Paperback
US $70.00 Add to Cart
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
by Philip Kotler
March 2003, Hardcover (E-Book also available)
US $27.95 Add to Cart
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Marketing Unwrapped
by Ray Perry
November 2001, Paperback
US $60.00 Add to Cart
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One Stop Marketing
by Jonathan Trivers
September 1996, Hardcover
US $75.00 Add to Cart
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One Stop Marketing
by Jonathan Trivers
August 1996, Paperback
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Power Brands: Measuring, Making and Managing Brand Success
by Hajo Riesenbeck, Jesko Perrey
March 2007, Hardcover
US $60.00 Add to Cart
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Power Brands: Measuring, Making, and Managing Brand Success
by Hajo Riesenbeck, Jesko Perrey
January 2009, Hardcover
US $65.00 Add to Cart
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Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests
by Mal Warwick
March 2003, Paperback, Jossey-Bass (E-Book also available)
US $30.00 Add to Cart
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Web Marketing All-in-One Desk Reference For Dummies
by John Arnold, Ian Lurie, Marty Dickinson, Elizabeth Marsten, Michael Becker
March 2009, Paperback
US $34.99 Add to Cart
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Web Marketing For Dummies, 2nd Edition
by Jan Zimmerman
December 2008, Paperback
US $24.99 Add to Cart
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Wiley Pathways Marketing, 1st Edition
by Alexander Hiam
with Linda G. Rastelli
August 2006, Paperback
US $54.95 Add to Cart
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Wired Marketing: Energizing Business for e-Commerce
by Glenn Hardaker, Gary Graham
June 2001, Paperback
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Work the Web, E-marketing
by Simon Collin
January 2001, Paperback