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General Marketing & Sales (278)

Looking for the right Wiley title for your course? View Wiley Marketing titles for Higher Education.
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Wiley Titles in General Marketing & Sales

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The $100 Billion Allowance: Accessing the Global Teen Market
by Elissa Moses
May 2000, Hardcover
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22 Irrefutable Laws of Advertising: And When to Violate Them
by Michael Newman
January 2006, Paperback
US $15.95 Add to Cart
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15 Secrets Every Network Marketer Must Know: Essential Elements and Skills Required to Achieve 6- and 7-Figure Success in Network Marketing
by Dr. Joe Rubino, John Terhune
February 2006, Paperback (E-Book also available)
US $19.95 Add to Cart
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52 Weeks of Sales Success, 2nd Edition
by Ralph R. Roberts
January 2009, Paperback
US $18.95 Add to Cart
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Advanced Brand Management: From Vision to Valuation
by Paul Temporal
April 2002, Hardcover
US $34.95 Add to Cart
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Advanced Marketing Research
by Richard Bagozzi (Editor)
August 1994, Paperback
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Advanced Selling For Dummies
by Ralph R. Roberts
with Joe Kraynak
September 2007, Paperback (E-Book also available)
US $21.99 Add to Cart
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All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
by Garth Hallberg
October 1995, Hardcover
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All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results
by Jay H. Heyman
May 2008, Hardcover (E-Book also available)
US $24.95 Add to Cart
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Alliance Brand: Fulfilling the Promise of Partnering
by Mark Darby
September 2006, Hardcover (E-Book also available)
US $65.00 Add to Cart
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Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
by Jeremy Bullmore
May 2006, Hardcover (E-Book also available)
US $29.95 Add to Cart
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Applied Multivariate Techniques
by Subhash Sharma
October 1995, Hardcover
US $134.95 Add to Cart
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The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life
by Matt Oechsli
December 2004, Hardcover (E-Book also available)
US $27.95 Add to Cart
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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
by Joanne Scheff Bernstein, Philip Kotler (Foreword by)
November 2006, Hardcover, Jossey-Bass (E-Book also available)
US $27.95 Add to Cart
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Asia's Star Brands
by Paul Temporal
January 2006, Paperback
US $19.95 Add to Cart
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Attracting Investors: A Marketing Approach to Finding Funds for Your Business
by Philip Kotler, Hermawan Kartajaya, S. David Young
August 2004, Hardcover (E-Book also available)
US $29.95 Add to Cart
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Avon: Building The World's Premier Company For Women
by Laura Klepacki
April 2005, Hardcover (E-Book also available)
US $24.95 Add to Cart
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Avon: Building The World's Premier Company For Women
by Laura Klepacki
May 2006, Paperback
US $16.95 Add to Cart
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Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business
by John Foley, Julie Kendrick
February 2006, Hardcover, Jossey-Bass (E-Book also available)
US $27.95 Add to Cart
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Being the Shopper: Understanding the Buyer's Choice
by Phil Lempert
June 2002, Hardcover (E-Book also available)
US $27.95 Add to Cart
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