Wiley::Marketing & Sales

Forthcoming Titles in

Marketing & Sales

Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life

Hardcover

by Phil Fragasso

Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership

Hardcover

by Henrik Anderson, Thomas Ritter

Elite China: Luxury Consumer Behavior in China

Paperback

by Pierre Xiao Lu

China's Creative Imperative: How Creativity is Transforming Society and Business in China

Paperback

by Kunal Sinha

Retail Business Kit For Dummies, 2nd Edition

Paperback

by Rick Segel

Bestselling Titles in

Marketing & Sales

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Hardcover

by David Meerman Scott

The Sales Bible: The Ultimate Sales Resource, Revised Edition

Paperback

by Jeffrey Gitomer

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Hardcover

by Larry Weber

Web Marketing For Dummies

Paperback

by Jan Zimmerman

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, 2nd Edition

Hardcover

by Alina Wheeler

New Titles in

Marketing & Sales

The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur

Hardcover

by Mary Kay Ash

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Hardcover

by Craig Stull, Phil Myers, David Meerman Scott

Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand

Hardcover

by John Bradley

How to Market, Advertise and Promote Your Business or Service in Your Own Backyard

Paperback

by Tom C. Egelhoff

The Branding of MTV: Will Internet Kill the Video Star?

Hardcover

by Paul Temporal

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Marketing & Sales

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Marketing & Sales

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Marketing & Sales

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Marketing & Sales